Meso · Groups & Organizations Stub 1955
Two-Step Flow of Communication
2단계 커뮤니케이션 이론
A foundational theoretical framework in communication addressing Two-Step Flow of Communication at the meso level of analysis.
| Field | Communication Studies |
|---|---|
| Level of analysis | Meso · Groups & Organizations |
| Paradigm | — |
| Key figures | 👤 Elihu Katz (엘리후 카츠) |
| Year | 1955 |
Key Claims
Two-Step Flow of Communication provides a foundational analytical framework in communication, examining the dynamics of social scientific at the meso level.
Further Reading
- Katz, E., & Lazarsfeld, P. F. (1955). Personal Influence. Free Press.
Related theories 1개
Theories pointing to this one 2개
Micro · Individual Stub 1973
Uses and Gratifications Theory
이용과 충족 이론
A foundational theoretical framework in communication addressing Uses and Gratifications Theory at the micro level of analysis.
Meso · Groups & Organizations Stub 1972
Agenda-Setting Theory
의제설정이론
A foundational theoretical framework in communication addressing Agenda-Setting Theory at the meso level of analysis.