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An American-Israeli sociologist who, with Paul Lazarsfeld, formulated the Two-Step Flow of Communication and contributed to Uses and Gratifications Theory.
Theories (2) Elihu Katz의 대표 이론
Micro · Individual Stub 1973
Uses and Gratifications Theory
이용과 충족 이론
A foundational theoretical framework in communication addressing Uses and Gratifications Theory at the micro level of analysis.
Meso · Groups & Organizations Stub 1955
Two-Step Flow of Communication
2단계 커뮤니케이션 이론
A foundational theoretical framework in communication addressing Two-Step Flow of Communication at the meso level of analysis.