Micro · Individual Stub 1973
Uses and Gratifications Theory
이용과 충족 이론
A foundational theoretical framework in communication addressing Uses and Gratifications Theory at the micro level of analysis.
| Field | Communication Studies |
|---|---|
| Level of analysis | Micro · Individual |
| Paradigm | — |
| Key figures | 👤 Elihu Katz (엘리후 카츠) |
| Year | 1973 |
Key Claims
Uses and Gratifications Theory provides a foundational analytical framework in communication, examining the dynamics of social scientific at the micro level.
Further Reading
- Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. Public Opinion Quarterly, 37(4).