Micro · Individual Stub 1968
Mere Exposure Effect
단순 노출 효과
A foundational theoretical framework in psychology addressing Mere Exposure Effect at the micro level of analysis.
| Field | Psychology · Communication Studies |
|---|---|
| Level of analysis | Micro · Individual |
| Paradigm | Cognitivism |
| Key figures | 👤 Robert Zajonc (로버트 자용치) |
| Year | 1968 |
Key Claims
Mere Exposure Effect provides a foundational analytical framework in psychology, examining the dynamics of cognitive at the micro level.
Further Reading
- Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2).