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A Polish-American social psychologist who discovered the ‘mere-exposure effect’ and investigated social facilitation and the primacy of affect in cognition.
Theories (2) Robert Zajonc의 대표 이론
Micro · Individual Stub 1968
Mere Exposure Effect
단순 노출 효과
A foundational theoretical framework in psychology addressing Mere Exposure Effect at the micro level of analysis.
Micro · Individual Stub 1965
Social Facilitation and Social Loafing
사회적 촉진과 사회적 태만
A dual social psychology paradigm explaining that the mere presence of others enhances performance on simple tasks (social facilitation), but decreases individual exertion when pooled in collective group tasks (social loafing).