Meso · Groups & Organizations Stub 1964
Medium Theory
미디어 이론 — "미디어가 메시지다"
A foundational theoretical framework in communication addressing Medium Theory at the meso level of analysis.
| Field | Communication Studies |
|---|---|
| Level of analysis | Meso · Groups & Organizations |
| Paradigm | — |
| Key figures | 👤 Marshall McLuhan (마셜 매클루언) |
| Year | 1964 |
Key Claims
Medium Theory provides a foundational analytical framework in communication, examining the dynamics of social scientific at the meso level.
Further Reading
- McLuhan, M. (1964). Understanding Media: The Extensions of Man. McGraw-Hill.
Related theories 2개
Meso · Groups & Organizations Stub 1976
Cultivation Theory
배양(재배) 이론
A foundational theoretical framework in communication addressing Cultivation Theory at the meso level of analysis.
Macro · Structures & Institutions Stub 1996
The Network Society
네트워크 사회론
A foundational theoretical framework in sociology addressing The Network Society at the macro level of analysis.