Bounded Rationality and Satisficing
제한된 합리성과 만족화 모형
A foundational administrative and behavioral theory demonstrating that human decision makers face cognitive processing and information limits, leading them to "satisfice" rather than optimize.
| Field | Management · Cognitive Science · Economics |
|---|---|
| Level of analysis | Micro · Individual |
| Paradigm | Cognitivism Rational Choice |
| Key figures | 👤 Herbert A. Simon (허버트 사이먼) |
| Year | 1947 |
Key Claims
Herbert Simon revolutionized behavioral science by rejecting classical economic omniscience. Humans possess bounded rationality constrained by finite cognitive capacity and imperfect information. Instead of global optimization, administrators construct simplified mental models and pursue ‘satisficing’ choices that meet satisfactory aspiration thresholds.
Further Reading
- Simon, H. A. (1947). Administrative Behavior: A Study of Decision-Making Processes in Administrative Organization. Macmillan.
- Simon, H. A. (1956). Rational choice and the structure of the environment. Psychological Review, 63(2), 129–138.
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