Herbert A. Simon

허버트 사이먼

Born 1916 ~ Died 2001 Management Cognitive Science Economics

A Nobel laureate (1978) and Turing Award winner who formulated Bounded Rationality and the ‘satisficing’ heuristic in administrative decision-making.

Theories (1) Herbert A. Simon의 대표 이론

Micro · Individual Stub 1947

Bounded Rationality and Satisficing

제한된 합리성과 만족화 모형

A foundational administrative and behavioral theory demonstrating that human decision makers face cognitive processing and information limits, leading them to "satisfice" rather than optimize.

ManagementCognitive Science +1

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