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Maxwell McCombs

맥스웰 맥컴스

Communication Studies

An American communication scholar who, with Donald Shaw, established the Agenda-Setting Theory of mass media (The Public Opinion Quarterly, 1972).

Theories (1) Maxwell McCombs의 대표 이론

Meso · Groups & Organizations Stub 1972
Agenda-Setting Theory
의제설정이론

A foundational theoretical framework in communication addressing Agenda-Setting Theory at the meso level of analysis.

Communication StudiesPolitical Science
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