Prospect Theory
전망이론
A foundational theoretical framework in psychology addressing Prospect Theory at the micro level of analysis.
| Field | Psychology · Economics |
|---|---|
| Level of analysis | Micro · Individual |
| Paradigm | Cognitivism |
| Key figures | 👤 Daniel Kahneman (대니얼 카너만) 👤 Amos Tversky (아모스 트버스키) |
| Year | 1979 |
Key Claims
Prospect Theory provides a foundational analytical framework in psychology, examining the dynamics of cognitive at the micro level.
Further Reading
- Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2).
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