Outgroup Homogeneity Effect
외집단 동질성 편향
A social cognitive bias where people perceive members of outgroups to be significantly more homogeneous ("they are all alike") than members of their own ingroup ("we are diverse").
| Field | Psychology |
|---|---|
| Level of analysis | Micro · Individual |
| Paradigm | Cognitivism |
| Key figures | 👤 George Quattrone (조지 콰트론) |
| Year | 1980 |
Key Claims
George Quattrone and Edward Jones proved that individuals process outgroup members with generalized prototypical exemplars, assuming outgroup members are fundamentally interchangeable, while possessing differentiated, multi-faceted mental representations of ingroup peers.
Further Reading
- Quattrone, G. A., & Jones, E. E. (1980). The perception of ingroup and outgroup variability: The stranger is normal, but the friend is weird. Journal of Personality and Social Psychology, 38(1), 141–152.
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