Hostile Media Effect
적대적 미디어 지각
A robust social psychology and mass communication phenomenon wherein highly partisan individuals perceive balanced, neutral news coverage as biased against their own viewpoint and favorable to the opposing side.
| Field | Communication Studies · Psychology |
|---|---|
| Level of analysis | Micro · Individual |
| Paradigm | Cognitivism |
| Key figures | 👤 Lee Ross (리 로스) |
| Year | 1985 |
Key Claims
Robert Vallone, Lee Ross, and Mark Lepper demonstrated that partisans on opposing sides of contentious issues routinely perceive the very same neutral, balanced media coverage as systematically hostile to their own view, driven by selective categorization and divergent standards of evidence.
Further Reading
- Vallone, R. P., Ross, L., & Lepper, M. R. (1985). The hostile media phenomenon: Biased perception and perceptions of media bias in coverage of the Beirut massacre. Journal of Personality and Social Psychology, 49(3), 577–585.
Related theories 3개
A foundational theoretical framework in psychology addressing Heuristics and Biases at the micro level of analysis.
A foundational theoretical framework in psychology addressing Group Polarization at the meso level of analysis.
A foundational theoretical framework in communication addressing The Third-Person Effect at the micro level of analysis.