Meso · Groups & Organizations Stub 1979

Subculture and the Meaning of Style

하위문화와 저항

A British cultural studies theory demonstrating that youth subcultures utilize style, fashion, and semiotic bricolage as symbolic, coded resistance against dominant social and class hegemonies.

Field Cultural Studies · Sociology
Level of analysis Meso · Groups & Organizations
Paradigm Critical Theory Symbolic Interactionism
Key figures 👤 Dick Hebdige (딕 헵디지)
Year 1979

Key Claims

Dick Hebdige analyzed post-war British subcultures through Gramscian hegemony and semiotics. Subcultural styles operate as expressive symbolic challenges to the dominant social order via bricolage, until commercial capitalism commodifies and recuperates them back into the mainstream.

Further Reading

  • Hebdige, D. (1979). Subculture: The Meaning of Style. Methuen & Co.

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